1. Introduction
Sprightly Breeze Tours ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sprightly-breeze.com, use our services, or interact with us in any way.
By using our website and services, you consent to the practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our website or services.
2. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
- Contact Information: Name, email address, phone number, postal address
- Booking Information: Tour preferences, travel dates, special requirements, dietary restrictions
- Payment Information: Credit card details, billing address (processed through secure third-party payment processors)
- Identification Information: Passport details, emergency contact information (as required for tours)
- Communication Records: Records of correspondence, feedback, and customer service interactions
2.2 Automatic Information Collection
When you visit our website, we automatically collect certain information:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Information: Pages visited, time spent on pages, click-through rates, referral sources
- Location Information: General geographic location based on IP address
- Cookies and Tracking Technologies: See our Cookie Policy for detailed information
3. How We Use Your Information
We use collected information for the following purposes:
3.1 Service Provision
- Process and manage tour bookings and reservations
- Provide customer support and respond to inquiries
- Arrange transportation, accommodation, and tour activities
- Communicate important tour information and updates
- Ensure safety and emergency response capabilities during tours
3.2 Business Operations
- Process payments and manage billing
- Maintain accurate business records
- Comply with legal and regulatory requirements
- Prevent fraud and enhance security
- Analyze and improve our services and website performance
3.3 Marketing and Communications
- Send promotional materials about our tours and services (with your consent)
- Provide personalized travel recommendations
- Send newsletters and travel tips
- Conduct customer satisfaction surveys
4. Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties except as described below:
4.1 Service Providers
We may share information with trusted third-party service providers who assist us in:
- Payment processing and financial services
- Transportation and accommodation booking
- Tour guide services and local operators
- Website hosting and technical support
- Email marketing and communication services
- Analytics and website optimization
4.2 Legal Requirements
We may disclose information when required by law or to:
- Comply with legal processes, court orders, or government requests
- Enforce our terms of service and protect our rights
- Protect the safety and security of our customers and staff
- Investigate and prevent fraud or other illegal activities
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of the business transaction.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption: Sensitive data is encrypted in transit and at rest
- Access Controls: Limited access to personal information on a need-to-know basis
- Secure Storage: Personal information is stored on secure servers with appropriate safeguards
- Regular Audits: We regularly review and update our security practices
- Staff Training: Our employees are trained on privacy and security best practices
While we strive to protect your personal information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but will notify you of any significant security breaches as required by law.
6. Data Retention
We retain personal information for as long as necessary to:
- Provide our services and maintain customer relationships
- Comply with legal and regulatory requirements
- Resolve disputes and enforce our agreements
- Improve our services and business operations
Generally, we retain customer information for:
- Active customers: Duration of relationship plus 7 years
- Booking records: 7 years for tax and legal compliance
- Marketing communications: Until you unsubscribe or withdraw consent
- Website analytics: 26 months maximum
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
7.1 Access and Portability
- Request a copy of the personal information we hold about you
- Receive your data in a structured, commonly used format
7.2 Correction and Updates
- Correct inaccurate or incomplete personal information
- Update your contact preferences and marketing consent
7.3 Deletion and Restriction
- Request deletion of your personal information (subject to legal requirements)
- Restrict or object to certain processing activities
7.4 Consent Withdrawal
- Withdraw consent for marketing communications at any time
- Opt out of non-essential cookies and tracking
To exercise your rights, please contact us using the information provided in Section 12.
8. International Transfers
As a tour operator serving international customers, we may transfer personal information to countries outside Australia. We ensure appropriate safeguards are in place:
- Transfers to countries with adequate privacy protection
- Contractual protections with service providers
- Compliance with applicable data protection laws
- Customer consent for necessary transfers
9. Children's Privacy
Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information, please contact us immediately so we can delete such information.
For minors aged 13-18, we require parental or guardian consent for tour bookings and may request additional documentation for safety and legal purposes.
10. Third-Party Websites
Our website may contain links to third-party websites, including:
- Partner tour operators and suppliers
- Social media platforms
- Booking and payment processors
- Travel information resources
This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any websites you visit through our links.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
- Changes in our business practices
- New legal or regulatory requirements
- Technological developments
- Customer feedback and suggestions
We will notify you of significant changes by:
- Posting the updated policy on our website
- Sending email notifications to registered customers
- Displaying prominent notices on our website
Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.
12. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
13. Complaints Process
If you believe we have not handled your personal information appropriately, you can:
- Contact us directly using the information above
- We will investigate and respond within 30 days
- If unsatisfied, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
OAIC Contact:
Website: oaic.gov.au
Phone: 1300 363 992
Email: [email protected]