1. Introduction
This Cookie Policy explains how Sprightly Breeze Tours ("we," "our," or "us") uses cookies and similar technologies on our website sprightly-breeze.com ("Website"). This policy should be read alongside our Privacy Policy and Terms of Service.
By using our Website, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our Website.
2. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
2.1 Types of Cookies
- Session Cookies: Temporary cookies that are deleted when you close your browser
- Persistent Cookies: Cookies that remain on your device for a specified period or until deleted
- First-Party Cookies: Cookies set by our website directly
- Third-Party Cookies: Cookies set by other companies whose services we use on our website
3. How We Use Cookies
We use cookies for various purposes to enhance your experience on our Website:
3.1 Necessary Cookies
These cookies are essential for the basic functioning of our Website and cannot be disabled. They include:
- Security cookies: To maintain the security of our Website and protect against fraud
- Session management: To remember your login status and form submissions
- Load balancing: To distribute traffic across our servers efficiently
- Cookie preferences: To remember your cookie consent choices
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our Website by providing anonymous statistics:
- Website traffic: Number of visitors, page views, and session duration
- User behavior: Which pages are most popular and how users navigate our site
- Technical information: Browser types, operating systems, and device information
- Performance monitoring: Identifying and fixing technical issues
3.3 Functionality Cookies
These cookies enhance your user experience by remembering your preferences:
- Language preferences: Remembering your chosen language settings
- Location data: Providing location-relevant content and tour suggestions
- Form data: Saving partially completed booking forms
- User preferences: Remembering your customized settings
3.4 Marketing Cookies
These cookies are used to deliver personalized advertisements and track marketing effectiveness:
- Targeted advertising: Showing relevant ads based on your interests
- Social media integration: Enabling social sharing and login features
- Campaign tracking: Measuring the effectiveness of our marketing campaigns
- Remarketing: Showing our ads to previous website visitors on other sites
4. Specific Cookies We Use
4.1 First-Party Cookies
Cookie Name |
Purpose |
Duration |
Type |
sb_session |
Maintains user session state |
Session |
Necessary |
sb_cookie_consent |
Stores cookie consent preferences |
1 year |
Necessary |
sb_user_prefs |
Stores user preferences and settings |
30 days |
Functionality |
sb_analytics |
Tracks website usage analytics |
2 years |
Analytics |
4.2 Third-Party Cookies
Service |
Purpose |
Duration |
Type |
Google Analytics |
Website traffic analysis and user behavior tracking |
Up to 2 years |
Analytics |
Facebook Pixel |
Tracking conversions and building custom audiences |
90 days |
Marketing |
YouTube |
Embedded video content and viewing analytics |
Various |
Functionality |
5. Managing Your Cookie Preferences
5.1 Cookie Consent Banner
When you first visit our Website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Accept only necessary cookies
- Customize your preferences by cookie category
- Learn more about each type of cookie we use
5.2 Changing Your Preferences
You can change your cookie preferences at any time by:
- Clicking the "Cookie Settings" link in our website footer
- Clearing your browser's cookie storage
- Adjusting your browser's cookie settings
- Contacting us directly with your preferences
5.3 Browser Cookie Settings
Most web browsers allow you to control cookies through their settings preferences. You can usually find these in the 'options' or 'preferences' menu of your browser. Here are links to cookie settings for popular browsers:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions > Cookies and site data
6. Impact of Disabling Cookies
While you can browse our Website with cookies disabled, some functionality may be limited:
6.1 Necessary Cookies Disabled
- Website security features may not function properly
- Some pages may not load correctly
- Form submissions may not work
- Login functionality will be impaired
6.2 Analytics Cookies Disabled
- We cannot improve our website based on user behavior data
- Technical issues may take longer to identify and resolve
- Content optimization becomes less effective
6.3 Functionality Cookies Disabled
- Your preferences will not be remembered between visits
- Forms will not save partially completed information
- Personalized content recommendations will not be available
6.4 Marketing Cookies Disabled
- Advertisements may be less relevant to your interests
- Social media sharing features may not work properly
- We cannot measure the effectiveness of our marketing campaigns
7. Other Tracking Technologies
In addition to cookies, we may use other similar technologies:
7.1 Web Beacons
- Small transparent images used to track email opens and clicks
- Help us understand the effectiveness of our email campaigns
- Used in conjunction with cookies for analytics purposes
7.2 Local Storage
- Browser-based storage for saving user preferences
- Stores larger amounts of data than traditional cookies
- Helps improve website performance and user experience
7.3 Session Storage
- Temporary storage that is cleared when the browser tab is closed
- Used for maintaining state during a single browsing session
- Does not persist between browser sessions
8. Data Protection and Privacy
- Cookie data is processed in accordance with our Privacy Policy
- We implement appropriate security measures to protect cookie data
- Personal information in cookies is anonymized where possible
- Cookie data is only retained for as long as necessary
- We do not sell cookie data to third parties
9. International Transfers
Some of our third-party service providers may process cookie data outside of Australia. We ensure that appropriate safeguards are in place:
- Service providers comply with applicable data protection laws
- Appropriate contractual protections are implemented
- Data transfers are necessary for the services we provide
- We regularly review our third-party providers' privacy practices
10. Updates to This Cookie Policy
- We may update this Cookie Policy to reflect changes in technology or legal requirements
- Updated versions will be posted on our Website with a new effective date
- We will notify users of significant changes through our cookie consent banner
- Continued use of our Website constitutes acceptance of the updated Cookie Policy
11. Contact Information
If you have questions about this Cookie Policy or our use of cookies, please contact us:
12. Additional Resources
For more information about cookies and online privacy, you may find these resources helpful:
- Australian Privacy Principles: Office of the Australian Information Commissioner (oaic.gov.au)
- Cookie Information: All About Cookies (allaboutcookies.org)
- Browser Security: Your browser's help documentation
- Digital Rights: Australian Communications and Media Authority (acma.gov.au)